Fashion After Corona, What Will Change? New Fashion Trends

fashion after corona

''We will listen to the forest, we will be inspired by silence, save bees and build a green world. '' According to the forecast by trend researcher Lidewij (also called Li) Edelkoort. Too cheesy? In view of the current circumstances and the state of the climate in the world, a hopeful look is probably just the right thing. Li Edelkoort is positive and bases her forecasts on the inevitable realization that the virus has caused us to rethink. But how will this actually develop in the future? In the exclusive online lecture as part of the Burda #FutureForFashion initiative as part of the #aufbruchZukunft publishing initiative, Li Edelkoort presented her latest forecasts from the manifesto "The Future of Luxury". What your outlook for fashion and trends according to Corona and luxury means in five years and why sustainability beyond the forests and bees will also be decisive for our clothing.

QUIET, NATURAL AND NEW VALUES: THESE CURRENTS INFLUENCE CORONA LOUT LI EDELKOORT FASHION

The two terms hope and future can only be combined with caution at the current time. Even the most experienced trend researchers like Li Edelkoort cannot guarantee what the normality of tomorrow will look like. But it can make them more tangible based on their knowledge and experience. The Dutch woman sees the corona crisis as the turning point that forces society to slow down. The lockdown leaves people with no choice but to think about nature, human life and their responsibility for climate change in a new context. The trend researcher sees this change of heart as crucial. Because it seemed like you just haven't had enough time for it - or haven't taken it enough:

fashion trends after corona


We already knew everything we went through after the virus: that we were overworked, stressed, too much information, too many goods produced. It was very bad for the planet and we should stop. The resulting (newly) recognized values ​​created new habits in a comparatively short time. You go for a walk again, work from home and plan your vacation according to the restrictions. Maybe you actually even listened to the forest in between. The conclusion: you live on. This should by no means mean that the corona crisis is not just associated with significant financial losses, job cuts and, above all, health risks. Nevertheless, according to Edelkoort, the lockdown showed, precisely because of the exceptional circumstances, that restrictions can be endured by things that are otherwise taken for granted, such as air traffic or constant accessibility. That this waiver can actually slow global warming and pollution. That new freedoms such as home office situations can be structured and regulated.

WHAT SUSTAINABILITY AND CRAFTS MEAN FOR LUXURY AND FASHION OF THE FUTURE?

According to the forecasts of the Dutch trend researcher, this appreciation of nature and the new silence will not only show in a new focus on a more conscious lifestyle. Edelkoort also predicts increased use of trains instead of aeroplanes as well as electric cars or e-scooters. However, the change in consumer habits is particularly crucial for the 69-year-old: fewer rash impulse purchases, less compulsive - meaningful and sustainable.

Ultimately, this informality will be increasingly reflected in an aesthetic, the relevance of which is already evident in current collections such as those by Alexander McQueen, Prada or Gabriela Hearst. Linen fabrics, hand-made embroidery and airy silhouettes in combination with bright, pure nuances and the classic cuts will create a calm that will be characterized by new creativity precisely because of its timelessness. "God is in the details here," says the trend researcher with a wink. When it comes to creativity, you can also rely on Edelkoort's past forecasts, which seem to be exactly true to the current changes. In her forecast for 2018, for example, Edelkoort, under the motto "Portraits of Fashion", predicted how the digital social media world would draw a fashionable focus on details such as the sleeves, as these can just be seen with a selfie.

fashion after corona

RECONSTRUCTION INSTEAD OF DECONSTRUCTION: UPCYCLING'S POTENTIAL

Edelkoorts prediction of a shift towards reconstruction instead of deconstruction can also be seen in current spring/summer collections 2020, for example at Givenchy. Old denim scraps were used for the jeans and upcycled. The resulting designs, in turn, draw attention to the new creative freedoms that Li Edelkoort had already wished for in her “anti-fashion manifesto” in 2015. She criticized above all the interchangeability of fashion and that the fashion system would soon become obsolete if it did not change in the near future.
This is exactly what seems to be happening now - which explains the hopeful attitude of the trend researcher. Because from their current forecasts as well as the already noticeable developments towards more sustainable consumption (which everyone is experiencing for themselves), the importance of the future luxury of fashion finally crystallizes: The appreciation of nature and handicraft are becoming more important than ever. With innovative, natural materials such as the pioneer Tencel made of cellulose, trees and plants are becoming increasingly important in fashion. Because, as qualitative materials, they meet the requirements for environmentally friendly longevity, which ultimately benefits your own (also changing) wardrobe, nature and people. Maybe it won't be too long before we can even listen to the forest through our clothes. Namely, when everyone recognizes their responsibility in the here and now and in the future (of fashion).

This is a translation from www.harpersbazaar.de

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  1. This was such an interesting read. I think it will be really different moving forward - but potentially in a good way. Especially as it relates to sustainability.

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