Is it
possible to make money by working as a freelancer and influencer? Yes, it is
possible. So how did I do this? In this article, as a mother of 3 children, I
will explain how I set up a business life where I can work at home and what
stages I went through.
Making money by working as a freelancer and influencer
After
working as a writer and translator for many years, I had to take a break from
my working life due to my children and the country's change. However, as a woman
accustomed to working life, this bothered me a lot. I was constantly looking
for a job opportunity.
I contacted
a few old acquaintances and started doing translation work again. At first, I
didn't even have a place to work. In general, I was typing on my laptop at the
kitchen table or on the sofa. Of course, it was also difficult for me to concentrate
on the children running and playing around me.
While
continuing my translation work, I also started receiving article orders. Then I
decided to start a blog. Of course, the blog was followed by social media
accounts. I came across the concept of influencer around here and it caught my
attention. After reading and researching, I thought I could do it too.
First of all, I started to develop my blog and social media accounts according to my
interests and the areas I want to work. I was also writing about my shopping. I
photographed my cosmetics and clothing purchases and published them on my blog
and Instagram account.
And one
day, that first email I was waiting for came! A clothing company was writing
that they saw my pictures and liked them and wanted me to promote their
clothes. I was so happy. Other companies followed suit over time.
After going
on like this for a few years, I started getting paid for some of the work I
did.
When my
eldest son moved out of the house, I turned his room into my home office. I now
had a workspace that I could close the door to. It also increased my work
quality.
Things to consider for those who want to work as an influencer and freelancer
- Whatever field you work in, take your job seriously and do it well. Remember that companies rely on you to promote their products. Do not abuse this trust. Try to do quality work.
- Improve yourself constantly. Improve your business by reading and researching. Be open to learning and trying new things. Always try to be up to date on digital marketing trends.
- Don't think it's just money or gifts. Make sure you spend the necessary effort to promote the companies that choose you among millions of influencers. Other companies, seeing that you are doing a good job, will also prefer you.
- Do not try to promote a product you do not believe in. Your followers will quickly notice that you are not sincere. Nor would I recommend accepting offers that don't fit your general niche. For example, if you are a food influencer, it would be ridiculous to promote a repair tool.
Social platforms that I use and benefit as an influencer
Blog
Although
some may see it as old-fashioned, having a blog gives an influencer a lot. Many
companies still rely on blog pages for promotion. Since what you write on the
blog does not disappear as quickly as on social media, it can be a reason for
companies to choose.
Instagram
is the apple of the eye of those who have been working as Influencers for
years. Using this platform correctly and following the innovations will benefit
you greatly in terms of business. Be as natural as possible when posting
pictures and videos on Instagram. Naturalness makes your satisfaction with the
product offered to people even more convincing. Don't try to act like somebody you're
not.
Although
not as much as Instagram, Facebook is also a useful platform for Influencers.
If you become a member of groups related to the work you do, you will not only
get to know new people but also have information on many subjects. You also
get support for your posts, and you can support others.
I have been
using Twitter a lot in recent years. There were many people who contacted me
from here and asked me to promote their products. I also find this platform
very entertaining. Sharing with the right hashtag is very important here, as on
every platform.
I can say
Pinterest is my favorite and especially the most beneficial platform for my
blog page. Even though the monthly viewing rates fluctuate from time to time,
it is one of the things that I cannot give up. I suggest you post regularly
here as well. But don't post too much at once. It will be more effective if you
schedule your posts according to different times.
It is
important to share regularly in order to stay on the agenda on all the
platforms I mentioned. However, followers can also get tired of lots of posting
and unfollow you. So try to strike a balance. Many social media platforms now show
the best times for sharing.
I have been
working as a freelancer for almost 20 years and as an Influencer for the last 8
years. I am very happy that I made this decision and I have never regretted it.
I highly recommend it if you like to freelance and plan your own work hours.
The best part of doing this job is that you can freely choose your working time.
As long as you have a laptop and phone with you can keep working.
Ps: At the images, you can see some of my past collaborations. I always felt good about my product choices. Just be yourself!